How The Process Of Getting Married Has Evolved

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The wedding industry will never die. It’s almost as common as food, water, and shelter, with marriage being something we’ve done for hundreds, if not thousands of years. As noted by the CDC, there are approximately 2.1 million marriages per year, a significant number to consider when analyzing the general populous. However, while weddings will always be a constant, everything surrounding them has changed significantly. When you break it down, weddings can be an incredibly complicated industry. What was once something you either consulted with your friends and family about has now transformed into having thousands of resources all with different prices, information, and suggestions. This can be somewhat overwhelming, as well as leaving a lot of couples with a hefty bill at the end. This doesn’t have to be the case. With so many changes going on in the industry, everything is shifting for good, from how people are buying to bringing down the average costs. Here’s how: Buying Has Shifted Online One of the biggest changes that has come about in the past few years is how much wedding buying has shifted online. While before, the trend was to visit someone like a wedding planner or contacting every […]

10 Things To Remember For Your First Prom

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For what seemed like forever, you’ve been dreaming about your first prom. It’s so magical—the perfect dress, the perfect date, going with your friends to the hair salon and crowding in front of your bedroom mirror while mastering makeup tutorials. And when you finally step onto the dance floor, and it’s dazzling with music and light, you know it’s going to be one of the best nights ever. But despite what you see in movies and TV, what matters about prom isn’t the perfect dress or the perfect makeup or the perfect date. What matters is having fun and making memories, not running off to the bathroom every ten minutes to pull up your ill-fitting dress or spending the whole night standing against the wall because your crush won’t ask you to dance. If you want to have the best first prom possible, just remember these tips: Pick a dress that fits At the end of the day, prom is a high school dance. That means that no matter how many layers your dress has, or how poofy it is, you’ll end up dancing at a certain point. And you don’t want what you’re wearing to get in the way […]

Why Customer Experience Is The X Factor For Online Businesses

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Nowadays, customer experience is the most important aspect for any online business to focus on. If you aren’t doing it already, you have to: statistics prove it. Reports have already demonstrated that, by 2020, Customer Experience will be overtaking price and product as the key brand differentiator. And 55% of customers would pay more for a better customer experience. But why? What’s so important about customer experience that makes it a priority for any online business? Get the right customers It’s easy to get customers to browse your page–with enough Google hits, and the right products you’re selling, you’re guaranteed to get some people viewing your online business. But in order to turn these browsers into consumers, you’ll want to tailor your site to them. By designing your user experience with their needs and wants in mind, they’ll trust you and invest in your products and services. Your customers will be happier Once you have some customers, by creating a consistent customer experience throughout your customer’s journey, they’ll have a positive experience. Whether they’re checking out your product for the first time or comparing the pros and cons of different products you offer, if you create a positive customer experience […]